There’s no one answer to how to attract new salon clients. However, a strong focus on customer service is often crucial.
For example, many customers are open to product suggestions from their stylist, appointment reminders, and rescheduling requests. In addition, having a client loyalty program is an effective way to keep current clients happy and coming back.
Keep up with the latest trends
Salons must stay on top of the latest trends to keep their clients happy. Keeping up with what’s trending can help salon owners, and stylists offer more comprehensive services that cater to everyone.
Adding special hairstylist jobs Palm Beach Gardens FL is a great way to attract new and existing customers. Offering these trending options in your salon can set you apart from your competition.
Clients will always appreciate being wowed during their salon visits. One way to do this is by knowing them on a personal level. Remembering their service preference, asking them how their holiday was, or even asking about their family can give them the quality salon experience they want.
Using salon software with built-in features like our Intake Forms that can ask questions and store the answers before an appointment, Client Information Cards where your staff can record details about their client, Cloud Upsell to offer personalized product recommendations, and many more can ensure you are providing the best customer experience.
Know your products
In a salon business, knowing your products and keeping them in good condition is essential. This will ensure your clients get the best results from their services and help you maintain a healthy revenue stream. A system that allows your staff to track stock and order new supplies is essential to keeping your salon running smoothly.
When clients are in your chair, you want to make them feel pampered and well-taken care of. That includes offering additional services, but in a way that doesn’t come off as pushy or annoying. It is a delicate balance to strike.
Getting feedback from your clients is also essential, but be careful to ask for reviews sparingly, as this will make them less likely to recommend you to friends. In addition to surveys, consider adding email marketing and social reviews to your beauty salon marketing suite. These can be a great way to keep in touch with your customers and build a connection that will encourage them to re-book more frequently.
Stay on top of your training
It takes a lot to manage a salon. Between shopping for materials and tools, sourcing products from distributors, ordering equipment, maintaining the salon space, and meeting with customers, there’s not always enough time to keep on top of every little detail.
Regularly and consistently training is one of the best ways to ensure your team provides the best customer service possible. This is easy to do with a salon management platform that tracks employee performance and provides ongoing training.
A happy client is loyal, and you must do everything you can to keep your clients happy. Asking for feedback and acting on it helps build trust, as does staying on top of appointment reminders. This helps reduce no-shows and keeps your clients’ schedules on track. It also sends a message that you care about their business. In addition, offering loyalty programs is a great way to show your customers that you value them.
Keep your clients happy
A happy client is loyal, and the best way to keep your clients returning is to ensure they have a great experience at your salon every time. However, this requires an ongoing commitment to customer service and regular training of your team so that they understand your ethos and goals.
Your team will also need to know how to handle unhappy customers and how to set clear expectations. If a client wants their hair to last two months, for example, you must explain that this is unrealistic so they stay satisfied.
It is also essential to keep in touch with your clients between appointments, with text reminders of their booking and a chance to reschedule. Sending them information about new trends or products that will make their hair look even better and offers for a loyalty discount can help to keep clients coming back. Creating gift baskets with hair care products like shampoo, conditioner, and leave-in sprays can also be a great way to reward your clients.
